About Us
Our technology has progressed from early development concepts to commercial trials and testing while we work towards delivering our first installation in a commercial processing environment. Our automated IMF measurement is now proven at processing chain speeds across multiple commercial and trial settings and we have extended this capability into live-animal measurement, completing a series of on-farm trials in New Zealand and aim to expand into Australia to validate performance across a wider range of conditions.
inMR Measure is focused on delivering objective measurement of intramuscular fat (IMF) using advanced magnetic resonance technology. Our systems provide accurate, non-invasive insights that support better decision making across production and processing. By enabling consistent, accurate, and real-time measurement of a key eating quality trait, we aim to support more informed decisions, improved product consistency, and the transition toward value-based systems across the supply chain.
Objective Measurement, Delivered
While our initial focus has been within the red meat industry, the underlying methodology and approach has much broader potential. Magnetic resonance offers a non-invasive way to measure composition and quality across a range of biological, and industrial applications.
Alongside our applications and projects within IMF, we are working to broaden the range of objective traits that can be measured. Through partnerships with organisations such as Mimeo Industrial, we are exploring additional technology to support traits like lean meat yield, contributing to more complete, data-driven models of product quality and value.
Capability Through Red Meat and Beyond
See it in action
See how inMR Measure has evolved. From early concept trials to live-animal and commercial processing applications, this video shows our automated IMF measurement technology in action and how it’s transforming objective, non-invasive measurement in the supply chain.
Our Partners
Marbl™ was developed with support from Australian Meat Processor Corporation
and Meat & Livestock Australia.
